We are proud members of the Better Cotton Initiative
Responsibly sourced cotton
Being members of the Better Cotton Initiative (BCI) means that together we can strive for a more sustainable cotton industry. Working with cotton farmers to improve efficiency of water use, maintain soil quality and minimise the effect of cotton farming on the environment are just a few of the benefits of buying BCI.
For a
better Future
Better cotton is grown by farmers who work towards:
- Minimising the harmful impact of crop protection practices
- Enhancing biodiversity
- Promoting water stewardship
- Preserving the quality of fibre
- Caring for the health of the soil
- Promote decent work
Make a difference.
Better Cotton is not physically traceable to end products as it can be mixed with standard cotton. However, Better Cotton Farmers benefit from the demand, so the more we purchase products that are made with Better Cotton, the more sustainable cotton enters the supply chain.
Our mission.
We are committed to sourcing our materials sustainably, including options such as Better Cotton, recycled fibres, Fairtrade-certified cotton, and organic cotton. By choosing products made from these materials, we can all contribute to a brighter future for the planet, all from the comfort of our own homes.